Snoop Dogg Turned a Local Tape Into a Hip-Hop Empire

Snoop Dogg Turned a Local Tape Into a Hip-Hop Empire

Calvin Cordozar Broadus Jr. cut a four-song demo at VIP Records in Long Beach that reached Dr. Dre and led to Death Row, Doggystyle and a career of more than 35 million records sold.

Key points

  • Dr. Dre auditioned the rapper in 1991 for Death Row Records, and Snoop Dogg debuted on the 1992 single "Deep Cover" before appearing on "The Chronic."
  • Doggystyle debuted at number one on the Billboard 200 in 1993 with 806,000 first-week copies and earned quadruple platinum certification.
  • Snoop Dogg was charged with first-degree murder in 1993 and acquitted on February 20, 1996, while "Tha Doggfather" also debuted at number one.
  • In 2022 Snoop Dogg bought Death Row Records from MNRK Music Group, by which time he had sold more than 35 million records worldwide.

· Published · 4 min read

Snoop Dogg Turned a Local Tape Into a Hip-Hop Empire
Toglenn, CC BY-SA 4.0, via Wikimedia Commons, modified: re-encoded

In a small record shop called VIP Records in Long Beach, California, a teenager named Calvin Cordozar Broadus Jr. stepped up to a microphone and laid down four songs with his cousins and a friend. The tape they made that day would travel far beyond the shop's walls, eventually landing in the hands of the most powerful producer in West Coast hip-hop. But the man the world would come to know as Snoop Dogg was still just a kid from Long Beach, born on October 20, 1971, with a nickname borrowed from a Peanuts comic strip.

Church choir and schoolyard freestyles

His mother called him Snoopy because she loved the cartoon beagle, and she filled their home with old-school R&B from her church choir days. Young Calvin sang and played piano at the Golgotha Trinity Baptist Church, but by sixth grade he had found a different kind of rhythm. He started rapping, and his freestyles at school drew such large crowds that the principal once thought a fight had broken out.

With his cousins Nate Dogg and Lil' ½ Dead and his friend Warren G, he formed a group called 213, named after the Long Beach area code. They recorded homemade cassettes, then cut their first four-song demo at VIP Records. One freestyle, delivered over the En Vogue song "Hold On," made its way to Dr. Dre, the producer who was then building Death Row Records. Before that breakthrough, his path had already taken a hard turn. After school in 1989, he was arrested for cocaine possession and spent three years behind bars. The experience delayed his music, but it did not end it.

Dr. Dre and the Death Row audition

Dr. Dre summoned the young rapper for an audition in 1991 for Death Row Records. What he heard convinced him, and in 1992 Snoop Dogg made his debut on Dre's single "Deep Cover," then appeared throughout Dre's landmark album "The Chronic." The drawling, unhurried delivery on tracks like "Nuthin' but a 'G' Thang" sounded like nothing else on the radio, and suddenly the Long Beach kid was the most talked-about voice in rap.

His own debut album, "Doggystyle," arrived in 1993 and debuted at number one on the Billboard 200 after selling 806,000 copies in its first week. Singles like "What's My Name?" and "Gin and Juice" became two of the most played songs in the United States, and the record earned a quadruple platinum certification. In 1993, however, he was charged with first-degree murder, but was acquitted on February 20, 1996.

The trial became a cultural event, spawning the short film "Murder Was the Case" and its soundtrack. Through it all, Snoop Dogg kept working, recording "2 of Amerikaz Most Wanted" with Tupac Shakur in 1996. His second album, "Tha Doggfather," also debuted at number one, proving that the momentum from that first demo tape had not faded. His reach soon stretched beyond records. In 1997 he joined the Lollapalooza tour, where his set sparked dancing and a small mosh pit. The moment showed that his drawling style could move a festival crowd as easily as a radio audience. In 1999 he published his autobiography, "Tha Doggfather." In 2015 he released the Pharrell-produced album "Bush."

Decades later, the circle closed in a way nobody at VIP Records could have imagined. In 2022 Snoop Dogg bought Death Row Records from MNRK Music Group and released the album "BODR." By then he had sold more than 35 million records worldwide, but the story still begins in that Long Beach record shop, where a teenager with a comic-strip nickname rapped over an En Vogue track and changed the sound of hip-hop. He has 17 Grammy nominations, two Sports Emmy Awards, and a star on the Hollywood Walk of Fame. In 2016 he was inducted into the WWE Hall of Fame, and in 2025 he was named to the Time 100 list.

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